Kanye West is gearing up for the official release of his Yeezy-Gap partnership, a deal expected to rake in 1 billion dollars in sales.
Last June, the rapper and creative genius took to Twitter to announce the exclusive 10-year-deal in a day he called ‘#westdayever’.
The series of tweets featured a small preview of the potential clothing from the collection, in addition to the logo.
It was reported on Friday that the logo is official.
— ye (@kanyewest) June 26, 2020
Kanye West Confirms the YZY ‘GAP’ Logo is Official! pic.twitter.com/cv23cy6zbn
— Outlander Magazine (@StreetFashion01) April 17, 2021
Gap’s stock immediately rose and has continued the trend since the announcement.
Ye’s previous work experience at Gap is well-documented in his track, “Spaceship,” from his debut album.
The full-circle moment is a dream come true for Mr West.
According to documents obtained by TMZ, the YZY-GAP clothing will include footwear, headwear, accessories, bags, and more.
Over the past 7 years, Kanye West has created one of the most in-demand brands with his Yeezy sneaker line.
The Yeezy-Adidas partnership has allowed him to not only dominate in fashion and foot but build lasting infrastructure. This infrastructure has led to Yeezy eclipsing the billion-dollar mark as a company.
Now, he is taking the same successful infrastructure to apply it to YZY-GAP.
Saying the sky is the limit for Ye is undeniably an understatement at this point in his illustrious career. It is only and clearly a point of view.
Although they have yet to announce a specific date, YZY-GAP plans to release the first line of clothing during the first half of 2021.
Source: Ghana/Starrfm.com.gh/Erica Arthur