Today, student representatives of the Kwame Nkrumah University of Science and Technology (KNUST) will lock horns with their colleagues from the Ghana Technology University College (GTUC) at the British Council in Accra, in an intellectual thriller that will mark the opening of the Graphic Business Tertiary Business Sense Challenge (TBSC).
The maiden event, which starts in the morning, will be followed by another showdown between University of Education, Winneba and Wisconsin International University College.
The students are expected to answer questions on all segments of business—from the economy through entrepreneurship to finance.
They will also be tested on stories and articles published in the Graphic Business, a weekly publication of the Graphic Communications Group Limited (GCGL).
The three encounters will mark the beginning of the TBSC, a quiz contest for tertiary schools initiated by the GRAPHIC BUSINESS to help stimulate intellectual competition among students in the various tertiary schools nationwide. The competition is supported by the Ministry of Business Development.
As the country’s foremost economic and financial newspaper, it is optimistic that beyond providing contestants with the opportunity to display their intellectual prowess, which could earn their schools bragging rights, the challenge would serve as a fertile ground for nurturing students’ interest in business issues and entrepreneurship in general.
This should translate into increased interest in entrepreneurship among the youth, thereby closing helping to close the yawning unemployment gap among university graduates.
After the opening contests today, the competition will continue on Tuesday with the Ghana Institute of Management and Public Administration (GIMPA) taking on the University for Development Studies (UDS) after which the University for Professional Studies, Accra (UPSA) slug it out with the Methodist University.
That day’s contest ends with a contest between the Africa University College of Communication (AUCC) and the University of Cape Coast (UCC).
Connecting with audience
At the launch of the competition on February 3, the Managing Director of GCGL, Mr Ato Afful said the TBSC was one of the off-page experiences created by the company to ensure that the paper fully engages with its audience.
“It is to ensure that we create connections with our audience members in terms of students and the faculty to ensure that our top rate business institutions that are represented have access to relevant content forms so we speak not only in theory but in context and with relevance to the business ambitions of this country,” he said.
Mr Ato Afful noted that with the Graphic Business Newspaper’s dedication to serve the business community by creating the right content, the paper had attracted a great number of followers who rely on its content to make business decisions.
“Because of this our rich heritage, we rightly attract a great following,” he said.
Mr Afful said the aim of the business challenge was to develop business minds and thus assured the gathering that the competition was going to be held each year.
“As a brand and as a business, we aim to deepening our reader engagement and focus becoming more nimble in an age where technology is disrupting the traditional print landscape and as you are aware, we have gone beyond that with the Graphic app and online element as well,” he noted.