The Kwame Nkrumah University of Science and Technology School of Business (KSB) is set to embark on an outreach exercise as part of its annual corporate social responsibilities. The school for a long time has been known for its relentless attitude towards giving back to society.
The outreach program, dubbed ‘KSB Paints Kumasi Blue’, which is scheduled to kickstart in the early hours of Friday 27th March targets the immediate surroundings of the university campus, ie Kotei, Ayeduase and Bomso with a total of 200 participants. The multifaceted exercise will include a public education on COVID and its vaccine, cleanup exercise and donation to the selected communities.
In an up-close with Cobby Linus Mantey, Public Relations Officer and Head of Publicity, KSBSA, he explained, “We have been embarking on outreach programs almost every year to engage professionals in the real world business environment. Unfortunately, we can’t engage them this year considering the global enemy, COVID, this is not to say we are relenting. The executives have carefully planned this exercise in consultation with the appropriate authorities in a manner that considers the COVID protocols to educate the residents of the selected communities on COVID and its vaccine, cleanup their communities and in addition donate cleanup tools to them.”
Adding up to the earlier submissions, Afful Stephen Junior, the Deputy PRO said, “We believe in practice as business students and we do not want to go out there and preach cleanliness but roll up our sleeves and get the work done whiles we carry out our message. Consistency we believe is key and that has triggered our decision to donate cleanup tools to them to carry on in our absence. We are encouraging executives in the other faculties, colleges, halls and the SRC as a bigger student body to follow suit and embark on programs of similar nature as a way to make an impact in hard times.”
The exercise is done in consultation with the Oforikrom Municipal Assembly, several other partners and media houses, many of which are yet to be revealed.