Popular indigenous bread production company A1 has begun operations in the United States of America.
The initiative is part of Select USA, an American government program, designed to help foreign products penetrate the U.S. market.
Ghana’s embassy in the USA announced the development in a Facebook post.
“We are happy to announce that A1, an indigenous Ghanaian bread-making company has expanded its operations to the United States.
“This expansion to the U.S. market is particularly unique because it is grounded on a special partnership arrangement with a major American bread company to ensure scale and penetration of the U.S. market at a faster rate.
“This initiative is part of Select USA, an American government program designed to help foreign products penetrate the U.S. market,” the post said.
It further noted: “Last year, H.E. Dr. Barfuor Adjei-Barwuah toured the $3 million production site as well as retailers currently testing the A1 cake bread market in the tri-state area.
“As an Embassy, we are particularly proud of this emerging Ghanaian story and Godfried Obeng Boateng, the young CEO leading this initiative. We encourage Ghanaian investors and all investors alike to support this great initiative”.